Skip to main content

Trust takes first steps to becoming an accredited UNICEF baby-friendly organisation

The Royal Berkshire NHS Foundation Trust has started their Baby Friendly Initiative journey, with Director of Midwifery, Christine Harding and Deputy Chief Nurse Jane Chandler signing the Unicef letter of commitment during World Breastfeeding Week.

The Baby Friendly Initiative (BFI) is a global programme set up by Unicef and the World Health Organisation and presents an evidenced based programme endorsed by NICE, NHS England and the Maternity Transformation Plan.

To achieve BFI accreditation is an important aspiration for Royal Berkshire Foundation Trust and for all parents and babies who use maternity services. The Trust is committed to achieving BFI status by ensuring staff are trained to provide infant feeding support that is compassionate and personal to the parent helping them make informed choices on how they wish to feed their babies through evidence based information.

Providing an open and welcoming space to all baby feeding choices from breastfeeding, expressing and formula feeding, the Trust supports parents to feed wherever they need; in cafes, waiting areas and ward areas. While also understanding the significance of early parent-baby bonding, the Trust is actively supportive of parents who wish to breastfeed when requiring medical care in all areas of the hospital and across other Trust sites.

Infant Feeding Lead, Rayanne Napper-Bonney says, ‘’Informing parents about individual feeding choices and creating strong emotional connections during pregnancy and beyond, is incredibly important as they represent the building blocks for future relationships and health. The protective benefits of breastfeeding, both for mothers, and children will be enhanced when Baby Friendly practices are embedded across the Trust. The aim is that we promote and support responsive parenting and ensure that all our babies get the best possible start’’

Christine Harding, Director of Midwifery fully supports the initiative, “The BFI programme will improve parent experiences across our services at the Royal Berkshire Foundation Trust. We want to provide effective care for women and birthing people, enabling them to make an informed choice about feeding, get breastfeeding off to a good start and overcome any challenges they may face.”

The Royal Berkshire Foundation Trust hopes to achieve accreditation in 2023. For more information on the Unicef Baby Friendly Initiative click here.

Back to top