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Choose Well campaign

We want to ensure that people choose
the right service for their needs, and that
hospital services are freed up to treat people who really need A&E and other specialist services.

Some patients may not realise that they  could be treated by other NHS services. The 'Choose well' campaign helps people understand what is available and how choosing
the right one means they will get the best treatment.

Where should I go for treatment?

There are a number of options depending on the nature of your injury or illness:

  • Self-care - treating minor illnesses or injuries - such as grazes, bruises and coughs - yourself. Remember to keep your first-aid kit at home well stocked.
  • NHS 111 - when you need medical help fast, but it isn’t an emergency 111you can call NHS 111. This is a new service that has been introduced to make it easier for you to access local NHS services in England.  
  • It is available 24 hours a day, 365 days a year.
  • Local pharmacist - advice for treating common illnesses and the best medicines to use. Pharmacists provide a range of services in addition to dispensing prescriptions. They can advise on minor ailments and give advice on many aspects of health care.
    web page iconSearch for pharmacies
  • Local doctor (GP) - For all non-urgent and persistent health issues make an appointment to see your GP. They provide a range of services, including medical advice, examinations and prescriptions.
    web page icon Find GP practices
  • NHS Walk in Centre - for treating minor illnesses and injuries that do not require an A&E visit. Appointments are not required.
    web page iconSearch for walk in centres
  • NHS Minor Injury Unit - for minor injuries that can't be dealt with at home.
    web page iconSearch for minor injury units near you
  • Accident and Emergency or dialling 999 - For life-threatening or critical conditions dial 999 to call an ambulance or go to your local Accident and Emergency Department (A&E). Open 24 hours/365 days a year.
    web page iconSearch for A&E near you



Useful Contacts

Royal Berkshire
NHS Foundation Trust
London Road

0118 322 5111